Founder of SugarFur · Los Angeles
Hi, I’m Ashley.
Ashley Frye-Barnes
I’m the founder of SugarFur, a Los Angeles brand creating LED faux-fur apparel and accessories. I’m building a world that’s a little softer, brighter, and more playful.
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The story behind the glow
The glow is
the point.
I fell in love with light-up coats at Burning Man. When I couldn’t find one that matched what I imagined — beautiful, well-made, and reasonably priced — I decided to create it myself.
My daughter helped me name SugarFur. What started as an idea became a brand built around that feeling: putting something on and instantly feeling more like your playful, colorful self.
Now I’m focused on making the glow even better, from the softness of the fur to the way the lights feel and move.
Read the SugarFur story ↗This is SugarFur
A little light changes everything.
Soft faux fur. A glow you can make your own. Coats and accessories for festivals, nights out, and the moments you want to be remembered.
Explore SugarFurSuppliers · Creative collaborators · Retail partners
Let’s make something glow.
Have an idea, a product capability, or a collaboration in mind? Tell me what you do and how you see us working together.
Wrap yourself in magic. ✦